Welcome to New World Color, the official label of the artist Blu. This is our online store where you can find the latest news, music, apparel and merchandise from Blu and the New World Color brand. Find out what is going on with Blu and the label on the ‘Home’ page. Our first season of apparel is now available in the ‘Store’. Check out all of our music in the ‘Music’ section. And get familiar with Blu and my releases on the “Discography” page. We hope you enjoy and frequent often. Peace and blessings from your boy, Blu.